Submitting Ads for Review and Launching on Meta: The Beginner’s Guide

Submitting new ad accounts, campaigns, and creative for review is crucial for launch. This guide covers what beginners need to know.

Once your ad accounts, campaigns, and creatives are set up in Ads Manager, the next step is submitting them for approval and going live. Meta's review process ensures ads meet policy and quality standards before running.

In this guide, we’ll cover what goes into the ad review process, timelines, launch checklists, and tips for seamless approvals. We’ll also discuss advice for optimizing new campaigns as you scale up spend after getting started. Follow along to launch ads the right way.

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The Ad Review Process

New ad accounts, campaigns, and creatives go through the following review stages:

• Account Review - validating ad accounts

• Campaign Review - checking campaign components

• Ad Review - approving individual creatives

Reviews check for policy compliance, quality, targeting, landing pages, and more.

Review Timelines

• Accounts - typically approved within 1 business day

• Campaigns - often approved within 1 business day

• Ad creative - can take 1-2 days for initial review, faster after running

Most components are approved quickly, but allow extra time your first submission in case edits are needed.

Pre-Launch Checklists

Ensure everything is ready for approval:

• Ad accounts fully configured

• Campaigns and ad sets built out

• High quality creatives ready

• Compliant landing page experience

• Business verified on Facebook

Going Live and Scaling Spend

Once approved, ramp up new campaigns gradually:

• Start with small test budgets and limited targeting

• Monitor new campaign performance daily

• Check for under deliveries or pending reviews

• Increase budget slowly as you optimize

Allowing plenty of time for review and scaling up spend deliberately will lead to smooth ad launches. Follow best practices and your campaigns will be off to a strong start.

Frequently Asked Questions

How long does ad account review take?

Ad accounts are typically reviewed and approved within 1 business day.

What happens during ad account review?

Facebook checks business info, categories, connections to Pages, and compliance factors.

How long does campaign review take?

Campaign components like objectives, targeting, placements are usually reviewed within 1 day.

How long does ad creative review take?

Initial creative review can take 1-2 days. Subsequent submissions are typically faster.

How can I expedite review times?

Ensure ad accounts and business info are complete. Don't resubmit creatives excessively.

What causes ads to get rejected?

Misleading claims, sensationalized messaging, improper targeting, infringing content etc.

Should I submit accounts before campaigns?

Yes, have ad accounts submitted and approved first before building out campaigns.

Can ads run without reviews?

No, all new accounts, campaigns, and creatives require approval before going live.

Can I pre-review my own ads?

Yes, Facebook's Ad Preview tool lets you validate creative before submitting.

How do I handle ad rejections?

Edit creatives or copy to comply with policies where needed and resubmit.

How much time should I allot for review?

Build in at least 1 week cushion for initial submission in case edits are needed.

Should I start with all campaign components ready?

Yes, ensure accounts, campaigns, creatives are complete before submitting to expedite review.

What are signs of pending ad review?

"Under review" status, warning icons in Ads Manager, or disabled promotion options.

How do I know when ads are approved?

You will receive notifications in Ads Manager once ads are approved after review.

Should I gradually increase budget for new campaigns?

Yes, scale budget up incrementally as new campaigns launch to watch for issues.

How often should I check new campaign performance?

Review metrics daily for the first 1-2 weeks after launching new efforts.

What daily budget should I start new campaigns with?

Most experts recommend $5-25 per day for new efforts with untested creatives or audiences.

When can I increase budgets for new campaigns?

Give campaigns 1-2 weeks to optimize, then increase budget for winners meeting targets.

What signs indicate a campaign isn't ready for more budget?

Low CTR, conversions, ROAS indicate core issues to fix before increasing spend.

How often should new creatives be tested?

Check performance weekly and test new creatives in refreshed ad sets every 2-3 weeks.